Dr. Peng Cui has research backgrounds in both data mining and multimedia communities, and is keen to promote the convergence of social media data mining and multimedia computing technologies.He has published more than 60 papers in prestigious conferences and journals in data mining and multimedia His recent research won the ICDM 2015 Best Student Paper Award, SIGKDD 2014 Best Paper Finalist, IEEE ICME 2014 Best Paper Award,ACM MM12 Grand Challenge Multimodal Award, and MMM13 Best Paper Award. He is the Area Chair of ICDM 2016, ACM MM 2014-2015, IEEE ICME 2014-2015, ICASSP 2013, Associate Editor of ACM TOMM, Elsivier Journal on Neurocomputing. He was the recipient of ACM China Rising Star Award in 2015.